Design Agility for Startups

• •  
  • Presentation speakers
    • Neil Wehrle, VP, User Experience, Betaworks

  Design Agility for Startups

  View more presentations from Neil Wehrle

  The relationship of design to the world of startups has recently shifted from a question of necessity to a position of criticality. To succeed in this new environment, designers need to adapt their strengths. In several case studies, Neil Wehrle provides insight into how designers innovate in an early-stage startup environment. Specifically, he shows how the Product Experience group at betaworks works to transform ideas into products then companies. Topics covered include:

  • The importance of cultural empathy
  • The benefits and pitfalls of cross-pollination
  • The role of prototyping in a startup incubator
  • The changing range and nature of skills needed during product development

 

Related Presentations

 

Quick, Visual, Collaborative and Continuous

• Lane Halley

Getting Out of the (Agile) Building

• Tomer Sharon

Investing in Design: Horsepower vs. RPMs

• Phin Barnes

Demystifying Design: Fewer Secrets, Greater Impact

• Jeff Gothelf