Design Agility for Startups

    •   BetaWorks-412
    • Presentation speakers

    The relationship of design to the world of startups has recently shifted from a question of necessity to a position of criticality. To succeed in this new environment, designers need to adapt their strengths. In several case studies, Neil Wehrle provides insight into how designers innovate in an early-stage startup environment. Specifically, he shows how the Product Experience group at betaworks works to transform ideas into products then companies. Topics covered include:

    • The importance of cultural empathy
    • The benefits and pitfalls of cross-pollination
    • The role of prototyping in a startup incubator
    • The changing range and nature of skills needed during product development